Is perception really reality?

Scholars agree that all communication is transactional with the roles of sender and receiver alternating within the communication process. We're constantly sending, receiving, and interpreting messages consciously and unconsciously through verbal and nonverbal modes. Scholars also agree that through this process shared meaning is created. However, while one might deduce as a result of this that the responsibility for accurate communication rests on all those involved in the message to both send and interpret messages accurately, business does not seem to have caught up. Business communications for effective change are top-down; not bottom-up endeavors. Thus, the "perception is reality" cliche is alive and well in business. As a result, be deliberate in your crafting of messages, elevator speeches, memos, body language, and do not make it too complicated for your target audience to interpret. They simply will not put in the effort, but will rather take the path of least resistance. Make it simple for others to arrive at the conclusion you want them to arrive at by crafting your messages in a way that allows them to not put in too much effort.